In 1996, Patek Philippe launched an innovative advertising campaign called Generations, which remains as topical as ever today after subtle reinterpretations over the years. In the same spirit, the firm created a magazine reserved for owners of watches made by the manufacturer.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.