When Zenith launched its Defy Midnight collection at the start of 2020, a line that’s all about modern femininity and versatility, the brand decided to bring together visionary, independent and inspirational women from all over the world that live by Zenith’s “Time to Reach Your Star” philosophy. They are the Zenith Dreamhers.
Although the 20th edition of the Grand Prix d’Horlogerie de Genève was held as scheduled, it was nevertheless marked by the absence of an audience, due to pandemic restrictions. The prize-winning timepieces took centre stage, as did the CEOs of the winning companies.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.