Following the opening of its Geneva boutique on the Rue du Rhône, IWC Schaffhausen has now inaugurated “Les aviateurs” bar, just next door. In close collaboration with Globus and its CEO, Thomas Herbert, Christophe Grainger-Herr, CEO of the watchmaking Maison, have unveiled this venue devoted to the world of pilots.
A loyal supporter of the sports world, Hamilton is celebrating 100 years of airborne timekeeping this year. It was in 1918 that the watchmaker was appointed official timekeeper of the first American airmail postal services between Washington, Philadelphia and New York.
To escape the usual communication patterns, Vaucher Manufacture Fleurier has launched a new creative concept: a video in which, through the portrayal of several different situations, time stands still, apparently suspended, breath is held and eyes are closed.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.