Right from its origins, the company based in La Chaux-de-Fonds has devoted particular care to its high-end watch cases. Dedicated to serving prestigious watch brands for over 150 years, the firm and its current management team are now enjoying fresh momentum, complete with a brand-new building.
On October 25th, François Aubry officially launched the first timepieces in his 23.27° collection. Stemming from 30 years of personal and professional experience in the watch industry, these models were developed in cooperation with sub-contractors in Switzerland’s famous Jura crescent.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.