News 
From 7 to 12 April, the most exciting snow sports event of the year, the Swatch Nines Snow, was held on the Schilthorn, in the heart of the Bernese Alps. With a course designed by athletes for athletes, it offered the perfect occasion for the all-star cast of skiers and snowboarders to push boundaries.
friendly and challenging, offering the inspiration for developing new tricks. The 2025 snow event had “perfect jump for progression” as its core concept. With a round-shaped jump offering five multifunctional take-offs, the athletes could rip up the rule book and show off their impressive skills.
After a week of new records and growing excitement, Swatch Nines Snow reached its peak on the “public day”. Crowds of action sports enthusiasts who had flocked to the venue witnessed the world’s brightest and best in action, all while benefiting from faster access provided by the newly upgraded Schilthornbahn gondola.
The brand also made its presence felt with the Swatch Ride-Thru Store, a boutique specially designed for the occasion and which enabled fans to discover the Swiss watchmaker’s latest collections as well as enjoying a front-row seat for the epic action.
This unmissable event brought together the biggest names in action sports. Among the medalists, world champions and X-Games winners were some athletes from the Swatch Proteam.
April 24, 2025