News 
The brand has recently unveiled the Bulgari Swiss Alliance, an exceptional collective of remarkable individuals selected for their singular talents, authenticity and influence. United by a shared spirit of creativity, elegance and success, this diverse ensemble will be instrumental in amplifying the brand’s presence and forging deeper connections with the Swiss market.
This new alliance represents a significant evolution in Bulgari’s strategy, strengthening its position as one of the leading players in the Swiss luxury market. Unlike traditional brand ambassadors, the members of this carefully curated collective of artists, creators and thought leaders actively shape the brand’s story. As content creators, they bring fresh, insightful perspectives that deeply resonate with their audiences. With a focus on hospitality and immersive experiences, their presence at key local events will amplify Bulgari’s cultural influence and open new avenues for engagement and growth. Through their expertise and authenticity, they infuse the brand with renewed energy, championing cultural relevance and transformative experiences.
This innovative approach aims to captivate a younger, trend-conscious demographic by offering exclusive experiences that enhance the brand’s visibility. Rooted in Bulgari’s rich Roman and Italian heritage, the brand continues to innovate, blending exceptional craftsmanship with a pioneering vision that celebrates both tradition and progress.
The personalities who will bring the Bulgari Swiss Alliance to life are: Christa Rigozzi, representing jewellery; Jasmin Brunner, Lara Wolf and Vienne Oesch, for jewellery and accessories; Jasmine Cammarota, Alexander Boldachef, Danny Khezzar and Marc Rochat for watches.
March 06, 2025