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In January, Louis Vuitton announced its official partnership with Formula 1, marking the start of a ten-year sporting adventure. As this motor racing competition celebrates its 75th anniversary in 2025, the famous trunkmaker will play a major role on the most iconic circuits.
In this thrilling year of changes to the driver lineup, Louis Vuitton will have a constant presence across the races including prominent trackside signage, a first for the House at a sporting event. The Trophy Trunk will be presented ahead of races and again when it appears on the podium to honor the winner’s extraordinary achievement.
The new Formula 1 season kicks off in March, with the first Grand Prix to be held in Melbourne. On this occasion, Louis Vuitton will for the first time be Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.
Louis Vuitton established an initial link with Formula 1 through a partnership with the Automobile Club de Monaco, that comprised developing and presenting the Trophy Trunk for the Formula 1 Grand Prix de Monaco between 2021-2024. Yet the Louis Vuitton victory Trophy Trunk also stands as the ultimate symbol of triumph across some of the world’s preeminent sports competitions such as FIFA World Cup, the Ballon d’Or, the Olympic and Paralympic Games Paris 2024, as well as the America’s Cup.
February 20, 2025