Swatch Break Free celebrates four emerging artists

The Break Free collection highlighted the iconic creations of Keith Haring. It has now been enriched by four new models created by a new generation of artists. The brief was to draw inspiration from the 1984 world breakdancing championship held at the Roxy in New York. The result: four unique visions of this event, straight from the imagination of the selected artists (Grotesk, Bao Ho, Thandiwe Muriu and Hattie Stewart) and featured on a Swatch of their choice.

Swiss artist Grotesk, whose real name is Kimou Meyer, now lives in New York. On his 41mm New Gent Biosourced timepiece, he has recreated 12 stellar moves from the 1984 breakers. Called Freeze Time, the creation owes its name to the pause in the breaker’s movement, a suspended moment illustrated on the dial. On the strap, he imagined a series of characters performing other figures.

The artist Bao Ho, for her part, has chosen the 34mm Gent Biosourced model to house B-Bot, an endearing little character after which the creation is named. Dancing birds, various instruments and of course B-Bots intermingle to capture the essence of the breakdance world championship.

The theme of Kenyan artist Thandiwe Muriu’s creation is unity, a a nod to the three components at the heart of this street culture event: sport, art and music. The dial of this 41mm New Gent Biosourced watch named Unity Always bears the famous saying “Where there is unity, there is always victory”. It also features two hands joined in front of the motif in the background, reminiscent of the traditional fabrics created by the artist.

In creating Hattie’s Heart, illustrator and also “professional doodler” Hattie Stewart was naturally inspired by the heart, which she has made her signature, to express her deep love of breaking, art and music. On the 47mm dial of her Big Bold Biosourced timepiece, she brings to life a large red and black heart. The words “Love endures” appearing on the hands underscores the fact that love is forever.

December 05, 2024