News 
Hublot continues its partnership with Sorai, the rhino conservation organisation founded by former international cricketer and Hublot ambassador Kevin Pietersen. The rhino is still threatened with extinction, impacting the stability of the 5 keystone species that play a crucial role in the safekeeping of our ecosystem and environment.
Hublot introduces the Spirit of Big Bang Sorai, a 30-piece limited-edition of the iconic tonneau-shaped hand-wound tourbillon. This is the fourth Hublot X Sorai watch and as before, part of the proceeds from sales of the watch will be donated to the organisation as it continues the fight to protect the rhino.
Even though the tireless activities of the association and its partners have significantly increased awareness of the threat to the rhino and made a powerful contribution to the preservation of the species, the crisis continues. According to the WWF, half a million rhinos roamed Africa and Asia at the beginning of the 20th century, a figure that has now dropped to just 27,000 as the dual problems of poaching and habitat loss continue to pose an existential threat to rhino and other keystone wildlife species. The black, Javan, and Sumatran rhino are all listed as critically endangered.
Nonetheless, being United for Change also results in good news. Conservation programmes such as those supported by Sorai have helped increase the population of Indian rhinos from around 200 at the turn of the 20th century to around 4,000 today, while black rhinos have doubled in number over the past two decades.
October 10, 2024