As official sponsor for the second year running, the watch company closely followed the Swatch Nines MTB that took place last September in the Austrian Alps. This sporting event brought together a diverse international team of the world’s best mountain bikers, including Swatch Proteam athletes Erik Fedko, Casey Brown and Sam Pilgrim.
Designed in collaboration with some of the biggest names in MTB, the course combined the best elements of slopestyle and freestyle mountain biking and promised to give the athletes the very best opportunities to try out new ideas and test themselves in a non-competitive environment. Within this uniquely supportive atmosphere, it was a perfect place for the athletes to let their creativity run free.
The special day open to the public gave mountain bike fans the chance to see their favourite stars in action. It was also an opportunity to take part in the BYND The Hill Festival, a three-day event featuring all kinds of festivities, such as DJ performances and mountain bike-related entertainment. To complete the electrifying ambience, the Biel/Bienne-based watch brand was present with its famous Swatch Truck and offered a whole range of activities, including autograph sessions with the Swatch Proteam. The icing on the cake was an opportunity for fans to buy a special Swatch Nines watch, available online.
October 03, 2024