News 
The 2025 edition of the largest watch fair ever held in Geneva will take place from 1 to 7 April 2025. No fewer than 60 exhibiting Maison – including seven newcomers – will be welcoming industry professionals and the general public. Bulgari, along with independent brands Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger, will be taking part for the first time, while Armin Strom and HYT will be making a comeback.
Guest of honour this year: Youth! The brands will be showcasing not only their collections and new pieces, but also their youngest talents, shining a spotlight on the best apprentices, recent graduates and craftspeople. They will be contributing to the programme while sharing their expertise and experiences with visitors.
Geneva itself will also be a showcase for young people, with In the City. Young professionals and trainees will be presenting the trades and projects they are currently working on at the Watchmaking Village, as well as in the boutiques. Guided tours, events, discovery workshops, conferences and panel discussions on themes linked to the younger generation and time measurement are all on the agenda.
Finally, watch lovers, enthusiasts and collectors will take over the city centre on the evening of 3 April, to celebrate Geneva’s watchmaking tradition.
Whether it is the excited buzz of participants or the masterful rhythm of the craftspeople who meticulously assemble the exceptional mechanisms, from 1 to 7 April 2025, Geneva will set the pace for the world of watchmaking.
October 03, 2024