News 
Audemars Piguet will participate once again in the Montreux Jazz Festival from 5 to 20 July 2024. Global partner of the event since 2019, the brand aims to promote and nurture talents from all backgrounds, a commitment sustained by the APxMusic programme. For the 58th edition of the Montreux Jazz Festival, the Audemars Piguet Parallel experience will return on Wednesday 17 July.
Introduced in 2022, this intimate interlude in the vibrancy of the Festival offers visitors a moment lost in time and the opportunity for select artists to perform in unexpected locations of the Montreux Riviera.
Following the first edition’s success, when The Blaze and Arlo Parks rejoiced the audience gathered in the gardens of the Caux Palace, the Audemars Piguet Parallel experience is back this year with an all-electronic line-up: Swiss trio Mont Rouge, Brazilian sensation Mochakk and South-African afro-house legend Black Coffee will take turns on stage to excite happy revelers.
The audience will consist of music enthusiasts who have previously won their access to this free and exclusive show via a contest held throughout the fortnight on the Montreux Jazz social media and within the Festival at the Audemars Piguet Parallel pop-up. This immersive space will immerse participants into the brand’s universe through a musical experience that gives them a chance to win a pass for the event. Winners will be notified by email, while the location will be kept secret until the last minute.
The watch brand is also teaming up with the Montreux Jazz Festival to organise the closing party on 20 July. Festival-goers will have the chance to cheer on a selection of artists whose names will only be announced a few days before the event, which promises to be full of surprises and emotions.
June 27, 2024