Bulgari presents its campaign with Save the Children

Bulgari and Save the Children are celebrating 15 years of partnership with the launch of a new advertising campaign, “With me, With you”, accompanied by a new pendant.

For the past 15 years Bulgari has been a proud partner of the charity, raising over 105 million dollars through the sales of the custom-made jewellery collection, specially created by the Rome-based Maison for this purpose. An ambitious goal and now a starting point that has served to reach over 2 million of children in 37 countries, primarily guaranteeing quality education, youth empowerment, emergency response and the fight against poverty. A path to save the future of disadvantaged children that has been built over time, step by step, with a wide range of long-term projects that have positively impacted many individual lives.

However, there is still much work to be done for the 468 million children living in conflict zones, the 222 million children and adolescents affected by crisis who need educational support, as well as the 153 million young people suffering from famine around the world.

To mark this anniversary, Bulgari has decided to renew its commitment with the launch of the new “With me, With you” campaign and a solid silver necklace featuring a round metal-studded pendant. This avant-garde piece complements the bespoke jewellery collection inspired by the B.zero1 Rock range that also includes a ring, a bracelet and two other pendants.

February 15, 2024