News 
Swatch was one of the four main partners of the 76th Locarno Film Festival, which took place from 2 to 12 August 2023. Swatch has been faithfully supporting this international benchmark for high-quality emerging cinema for several years.
To celebrate the longstanding partnership, Swatch has created a limited-edition watch, inspired by the festival’s colours. This year, the mysterious and alluring Pardo created by the British artist duo Ciaren and Sarah Diante was adorned the watch.
As part of this expanded partnership, Swatch was dialled up the good vibes of the festival program with exciting parallel activities. As a major first, the brand has welcomed the public to its own Swatch Studios. Just a few steps from the Piazza Grande, this area has recreated the emotion of walking the red carpet. An electric Swatch golf cart has transported film fans from the station and port to the event location for a glamorous arrival at the glittering Swatch Studios, where they discovered Locarno, the official watch of the 2023 festival, and step back in time with a retrospective of previous models inspired by the Locarno Film Festival.
The Swatch Art Peace Hotel, an artist residency opened in 2011, was present at the BaseCamp, the Locarno Film Festival campus for young creatives between the ages of 18 and 30 from around the world and all artistic disciplines. The residents were invited by the brand to create a piece on the theme of “Love is Love” to celebrate a universal message of inclusion, diversity and respect. Drawing inspiration from the colours of the 2023 collection, each artist has used their creative talents to develop an artistic project in complete freedom, with an inspiring, amusing and moving result.
August 10, 2023