News 
May has marked the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies the watchmaker’s love for trailblazing artists.
The Swatch x Jean-Michel Basquiat Collection is a vibrant tribute to the iconic New York artist who dared to break the boundaries of conventional art and help make street art sub-culture a critically embraced art form.
Three watches and a Special Set capture Basquiat’s signature style and are filled with powerful images and codes of all kinds. Each watch is a masterpiece in its own right and displays Basquiat’s edgy compositions and fearless spirit.For the campaign shoot of the collection, Swatch connected Basquiat’s art with today’s global skate and BMX culture.
Swatch Proteam athletes, free-flowing pro skateboarder and world champion Andy Anderson and nine-time BMX world champion Matthias Dandois show the synergy between art and sport as they hit the streets wearing watches from the collection.
Jean-Michel Basquiat was one of the best-known artists of his generation and is widely considered one of the most important artists of the 20th century. His career in art spanned the late 1970s through the 1980s until his death in 1988, at the age of 27. His works are edgy and raw, and through a bold sense of color and composition, he maintained a fine balance between seemingly contradictory forces.
June 22, 2023