News 
Since its creation in 2005, the Foundation High Horology (FHH) has had a defined mission: to contribute to the influence of watchmaking culture internationally and to designate the watch as an object of art and culture, albeit while maintaining a totally neutral standpoint.
Today, the FHH is concentrating on its three strong pillars, with Pascal Ravessoud and Aurélie Streit leading with a fresh take from its headquarters on the Pont de la Machine.
This strategic evolution is based on the Foundation’s three key areas of activity: Watches & Culture by FHH, the FHH Academy and the FHH Forum, as well as on their complementary target audiences. B2B or B2C, professionals, experts or amateurs, young or old, the FHH succeeds in reaching out to everyone.
With Watches & Culture by FHH, the foundation intends to bring watchmaking culture to life through the creation of original content, events, exhibitions and conferences aimed at amateurs and collectors alike, as well as renowned universities. With a uniquely quirky, irreverent, stylish, chic and sometimes surprising tone of voice, the Instagram account @watches_and_culture aims to be the resolutely modern entry point for audiences who share in the codes of watchmaking while being somewhat unfamiliar with it.
A brand-new FHH digital platform will also soon be launched and – like the Instagram account that precded it – will continue to take a different look at watchmaking.
The second pillar of the FHH, the FHH Academy, created in 2014, is for its part the only institution in the world that diagnoses, initiates, trains and certifies general watchmaking knowledge. And while it was originally designed for professionals in the sector, it is now aimed at all audiences, with 22 trainers present in 20 countries across four continents. In-class, online or even via the app, the learning and knowledge sharing play an essential role in the sustainability of this industry and in the way of understanding tomorrow. It is now more necessary than ever to constantly adapt to audiences’ lifestyles and desires.
Such issues also come up with the FHH Forum, the Foundation’s platform for discussion, information and debate. As the third pillar of the FHH, designed for the industry by the industry, it shines a light on five main themes (sustainability, heritage, innovation, experience and industry) which the annual summit addresses to help shape the industry of tomorrow – both in person and online.
Fueled by projects and ideas, the FHH benefits from the unfailing support of some 40 partner brands, made up of some of the most storied Maisons in the watch industry, as well as a circle of independent creators. These partners are well aware of the attractiveness of the FHH and their numbers continue to grow, recently swelled by brands such as Baume et Mercier, Gerald Charles and Oris.
June 22, 2023