Maurice Lacroix supports Mahindra Racing

Dressed in the race team’s style and made from ocean-bound upcycled plastic, this urban watch plays its part in making the world a little better for everyone.

In 2020, Maurice Lacroix was named the Official Timekeeper of Mahindra Racing, a founding team in the ABB FIA Formula E World Championship. It is a dynamic sport, continuously changing as technology evolves. Today, the all-electric single seater cars race at speeds touching 320 km/h and are capable of accelerating from 0-100 km/h in sub 3 seconds. While Maurice Lacroix admires Mahindra Racing for its success on the track, manifest with 23 podiums and 5 wins to date, it also applauds the team’s environmental stance. Indeed, the race team actively promotes EV technology as a means of making the skies cleaner and addressing the impact of climate change.

Last year, the watchmaker unveiled its inaugural Aikon #tide model, made from ocean-bound upcycled plastic. It takes 17 plastic bottles to make one AIKON #tide and its user-friendly packaging, which means 17 fewer bottles polluting the ocean.

Today, the new timepiece dressed in the race team’s colours and featuring a dial adorned with the team logo. Perpetuating the #tide story, this new model is again made from ocean-bound upcycled plastic. It features a black dial with a matching 40mm case. The bezel is executed in red and the black rubber strap sports Maurice Lacroix’s “M” logo, also in a vibrant shade of red. In addition, the watch is supplied with a second strap, this time in red rubber with black accents. Thanks to the Maison’s Easy Strap Exchange system, it is simple to switch one strap for another without the need for tools.

March 02, 2023