Collaboration between Hublot and Takashi Murakami

The 13 NFTs are inspired by Japanese video games & TV from the 1970s as well as the Classic Fusion Takashi Murakami All Black, the first collaboration between the Swiss watchmaker and Takashi Murakami launched in January 2021. These NFTs are linked to a limited edition of 13 new and unique Classic Fusion watches that will be at Watches & Wonders 2023 in Geneva. Twelve of these watches will be available for purchase exclusively online on hublot.com, which can only be accessed by owners of at least one of the 324 NFTs issued in April 2022 as part of the third collaboration between Hublot and Takashi Murakami.

The 13^th watch of the collection, unveiled in New York, is the Classic Fusion Takashi Murakami Black Ceramic Rainbow and it is also the masterpiece. Taking inspiration from the two previously launched pieces, this watch reinterprets the iconic emblem of Takashi Murakami: the smiling flower. Here, the 12 petals of the flower form a perfect gradient of rubies, sapphires, amethysts, tsavorites and topaz. Thanks to an ingenious ball-bearing system developed by Hublot’s engineers, the petals stage a dizzyingly colourful show as they spin on an axis with each movement. The kinetic effect of the petals creates a striking effect against the 45mm black ceramic case. The center of the smiling flower is placed on top of the sapphire glass to create a three-dimensional effect.

As the second step, collectors will then have a period of one year during which they will have the opportunity to trade the 12 NFTs on the OpenSea platform. In April 2024, at the end of this period, only the collector who has managed to collect all 12 of the new unique NFTs will be eligible to purchase the 13^th and most sought-after watch: the Classic Fusion Takashi Murakami Black Ceramic Rainbow. In the event that no single person has managed to gather all 12 NFTs, the watch will be auctioned by Hublot to raise funds for charity.

February 23, 2023