De Bethune and Reuge

Denis Flageollet, Abdul Rahman Alotaishan and Pierre Jacques

De Bethune announced a majority investment in Reuge, the renowned producer of music automaton.

De Bethune and Amr Alotaishan, representative of the proprietor family and current CEO, confirm the signature of this alliance, under which De Bethune will acquire a majority position in the Manufacture Reuge. Together, the two Sainte-Croix-based companies will expand their technical vocabulary, developing synergies to accelerate the renewal of art mechanics. The formal completion of the agreement will take place within the coming weeks.

La Mécanique d’art Suisse can warmly thank Dr. Abdul Rahman Alotaishan for his longstanding support of a unique Swiss expertise, recognised by UNESCO as an Intangible World Heritage. Amr Alotaishan will continue to be a steward of the brand, serving as a strategic advisor and member of the Reuge board.

February 23, 2023