Bucherer acquires Danish Klarlund

In December 2022, Bucherer acquired the Danish tradition house Klarlund.

The takeover took effect on 4 January 2023 and enables the Bucherer Group to substantially expand its market share in Denmark. The Swiss retailer is taking over the company’s two boutiques and service centre, thereby gaining access to new customer segments.

Founded in 1947 by a Danish watchmaker, Klarlund soon established itself as the leading company for watch enthusiasts, collectors and jewellery lovers in Denmark. In 1955, the family-owned business became the first official Rolex retailer in the country. Since 1989, the foundation-owned investment company “Pitzner Gruppen Holding” has been running the successful luxury watch retailer. Today, Klarlund operates two boutiques in prime locations in Copenhagen with around 70 employees overall. The retailer also runs the largest certified workshop in the Nordic region with experienced watchmakers performing services and repairs for all marketed brands. This further underpins Klarlund’s area of expertise in the fields of watchmaking and pre-owned watches.

January 12, 2023