An innovation by Norqain

Jean-Claude Biver, a consultant on the Board of Directors of the watch company, is the driving force behind this avant-garde concept. He supported the team in this process of innovation and introduction of a revolutionary product. The result is a line of high-performance watches made from a new generation of materials and featuring an innovative construction.

The case comprises two separate upper and lower parts made of Norteq, a material developed by BIWI. They are connected and fixed with custom-made screws. Between these two parts is a rubber shock-absorber encasing a titanium container that houses the NN20/1 manufacture calibre. The rubber shock-absorber reliably performs its assigned task, even during the most extreme activities. This unique case design surpasses industry standards for shock absorption, making the Wild One the ultimate high-performance sports watch. The robustness and shock-resistance of this model has been proven by rigorous laboratory tests, carried out at 5000 g, which guarantee the safety of the watch during all kinds of sporting activities.

The Wild One collection is also water resistant to a depth of 200 metres. The case comprises of total of 25 components, including four screws engraved with a mountain peak motif. Each version weighs just 84 grams, making it 50% lighter than a stainless steel Norqain model.

Norteq is an ultra-light and ultra-impact resistant material (six times lighter than steel and 3.5 times lighter than titanium). This high-performance material has a captivating marble-streaked effect. The composite contains carbon fibres, commonly used in the aerospace industry, and a high-performance polymer matrix with 60% biobased material (castor oil). It is non-magnetic and does not corrode over time. In addition, residues from the production process are 100% recycled. Norteq offers a perfect balance between density, elasticity and strength for optimal shock absorption.

Three models are currently available: Black-Khaki, Black & Blue and Burgundy & Grey. The fourth model in the Wild One range has been designed in collaboration with brand ambassador Dean Schneider. Issued in a 500-piece limited edition, this timepiece incorporates a real fragment of Dean’s life: the sand-coloured vegan rubber of the shock-absorber has been mixed with sand from the Hakuna Mipaka Oasis reserve in South Africa. The black dial is adorned with a motif reminiscent of a lion’s fur along with the spear and shield depicted on the sanctuary logo. This dynamic motif is also found on the black rubber strap, which is certified vegan. A strong message about the relationship between humans and animals is engraved on the caseback: “We need to learn to love them exactly the way they are and not the way we wish them to be!” Ten percent of the proceeds from the sale of these models will be donated to the Hakuna Mipaka Oasis Reserve.

October 20, 2022