BA111OD moves to the heart of Neuchâtel

The brand benefits from more spacious premises in the heart of an exceptional building housing several SMEs and a restaurant. With its magnificent woodwork and enchanting grounds, this 19^th century setting is a haven of conviviality and creation. It is an inspiring workspace for the ten or so employees of the watchmaking company who are currently involved in building its expansion and reputation.

Although BA111OD’s headquarters, administration, marketing and design departments are now located at the Villa Castellane, the small business has chosen to keep its former offices on Rue des Moulins in Neuchâtel and to incorporate a T2 (dial, hands, casing) and T3 (bracelet fitting) watchmaking workshop. This integration enables the brand to increase its productivity and responsiveness, as well as to demonstrate its dynamism and the relevance of its business model.

September 08, 2022