
As a Global Partner since 2019, Audemars Piguet closely followed the 56th edition of the Montreux Jazz Festival, which took place from 1 to 16 July.
This 2022 edition was brimed with new features, including the Lake House located at the heart of the festival. This welcoming area spread across three floors hosted concerts, an archive room, a vinyl library and a bar located under the elegant dome of the third floor. Visitors found Audemars Piguet’s immersive space on the patio situated on the ground floor, where they were invited to dive into the Manufacture’s universe through educational games and experiences shedding a light on the APxMusic projects organised by the brand since 2019.
Audemars Piguet has also unveiled Parallel, a new series of exclusive music experiences. Conceived as an interlude amid the effervescence of the festival – a moment out of time – these one-of-a-kind events enable selected music artists to perform in off-beat and intimate concert set-ups in unexpected venues within the Montreux Riviera region.
August 18, 2022