Jean-Claude Biver and Ben Küffer
The Nidau-based company has announced its new collaboration with one of the watchmaking world’s leading figures, Jean-Claude Biver, who has joined the board as a consultant.
The Nidau-based company has announced its new collaboration with one of the watchmaking world’s leading figures, Jean-Claude Biver, who has joined the board as a consultant. Together they want to usher their enthusiasm for mechanical watches into the age of digitalisation and smartwatches. They have set themselves the goal of creating revolutionary new product lines with innovative and durable materials.
Jean-Claude Biver has already had several workshops with the team to develop innovative marketing and distribution concepts. Looking ahead, the watch industry icon will support the brand through the process of receiving CO2-neutral certification and creating a revolutionary, eco-friendly, robust and ultra-light product line that will be introduced in autumn this year. This new collaboration strongly underlines the long-term vision of the independent brand.
Guided by the motto “young team – bold decisions”, Norqain’s product development achievement with movement manufacturer Kenissi and prominent partnerships with the NHL Players’ Association and Matterhorn Ultraks were pivotal in shaping the independent brand’s reputation. Its promise to use only vegan-certified straps for all new products and its collaboration with the Butterfly Help Project – giving children in Nepal access to education – underscore Norqain’s real commitment to environmental and social initiatives.
Norqainers such as wildlife ambassador Dean Schneider, ice hockey stars Mark Streit and Roman Josi, and other trailblazers in the worlds of sport, culture and entrepreneurship have helped the brand express its values of adventure, freedom and independence.
Despite the challenges posed by Covid-19 over the past years, NorqainS’s global sales increased by over 50% in 2021. The family-owned brand’s success is a result of a distinguished and stylish product range that embodies its personality as an adventurous watchmaker that creates timepieces for equally adventurous customers.
June 16, 2022