Hublot launches two NFTs with Takashi Murakami

These are inspired by the Hublot Classic Fusion Takashi Murakami All Black and the Classic Fusion Takashi Murakami Sapphire Rainbow, the first two watches launched in 2021. These editions were sold out in just a few days.

This new phase in the artistic collaboration is in the form of two static NFTs featuring the smiling flower with its mischievous smile, the iconic theme of Murakami’s work and his Superflat artistic movement. The first NFT based on the All Black version is a limited edition of 216, while the second, which will recreate the colours of the highly exclusive Sapphire Rainbow version, will be a limited edition of 108. These digital works are mainly intended for the current owners of these two limited-edition watches, to whom they will be offered under certain conditions. The current owners will be easily traceable thanks to the Hublot e-warranty protection and guarantee system, which is part of a global trend in the fight against counterfeiting, and the tracking and tracing of the product life cycle, initiated by the LVMH group. The Hublot e-warranty is saved in the Aura blockchain.

The launch of the Hublot Classic Fusion Takashi Murakami NFTs will be supported by a very arty promotional campaign, based on the principles of guerrilla marketing. A limited number of these NFTs will be available to the public in May 2022.

April 28, 2022