
TAG Heuer, a loyal devotee of motorsport, has announced the extension of its alliance with the Red Bull Racing team until 2024.
To mark this event, the watch brand has launched a brand-new version of the TAG Heuer Formula 1 Red Bull Racing Special Edition. Developed in close collaboration with the team, this creation features a bold design and advanced technical characteristics.
TAG Heuer has been working with the team since 2016 and closely follows the team’s successes, including Max Verstappen’s victory in the final race of 2021, leading to the world championship title. The partnership between TAG Heuer and Formula 1 has also been going strong for decades. It all began when Jack Heuer initiated the very first sponsorship agreement with Formula 1 in 1968 with driver Jo Siffert. TAG Heuer will continue to support the Red Bull Racing team and the two partners recently announced an extension of their alliance through 2024.
March 10, 2022