Longines inaugurated its new boutique

Longines has officially opened its new Boutique in the heart of Geneva. Located on the Rue du Rhône, the new store uses a subtle blend of tradition and elegance to offer a truly stunning setting for the creations of the winged hourglass brand.

The Boutique also houses a space dedicated to vintage Longines watches, the “Collector’s Corner”, which is a world-first for the Maison. There, customers can admire and acquire a choice of feminine and masculine pieces, all dating back more than 30 years, equipped with manufacture movements and in perfect condition. Each of these watches has been restored with the greatest care by the brand’s specialist watchmakers and comes with a certificate of authenticity as well as a two-year warranty. A real guarantee of quality, and the certainty of wearing a piece of history on your wrist.

From the outside, the core values of the watchmaking company are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully selected timepieces. Inside, a refined yet welcoming interior awaits, created with a skilful composition of different materials and colours.

November 11, 2021