News 
A new watchmaking exhibition will be held next spring in Geneva, from March 30th to April 5th, in conjunction with the other Geneva and Basel events dedicated to the industry.
It will take place at the HEAD, Geneva University of Art and Design, in the heart of the Cube, the campus’ flagship space, a magnificent building that is part of Geneva’s industrial heritage.
Located at an equal distance from Palexpo and the lakeside hotels, Time to Watches will host some 50 exhibiting brands in an emblematic building combining exhibition areas, a room dedicated to the media and a meeting and catering area.
In a market that has been deprived of direct encounters for too long, Time to Watches has set itself the task of strengthening ties between the watchmaking community and establishing bridges with the academic and cultural world. Aimed at industry professionals – retailers, media, influencers and VIPs – the event will be open for one day to a public of passionate enthusiasts.
Since 2012, HEAD – Genève has been offering a unique Master’s course in Watch Design as part of the Fashion, Jewellery and Accessory Design Department. Students learn about watchmaking design, marketing and strategic challenges as well as trends and heritage issues related to the watchmaking industry.
Time to Watches is created and organised by content marketing expert Marc Angebault and Christian Wipfli, founder and CEO of the event design company Poseidon & Co.
August 19, 2021