Audemars Piguet's lasting friendships

The maison inaugurates its new temporary exhibition “Extraordinary Friendships” at the Musée Atelier Audemars Piguet in Le Brassus.

This immersive exhibition will take visitors on an interactive journey to discover some of the enduring collaborations and friendships that have marked the history of Audemars Piguet.

This interactive exhibition presents nine talented personalities who have contributed to growing the brand recognition around the world. The highlights include T-800, the mythical robot of the Terminator movies, who embodies the long-standing friendship between Arnold Schwarzenegger and Audemars Piguet; recipes from 3-Michelin-starred Chef Emmanuel Renault as well as a recreated locker-room featuring some of Serena Williams’ belongings.

“Extraordinary Friendships” also presents a room inspired by Marvel’s Black Panther to coincide with the launch of the Royal Oak Concept “Black Panther” Flying Tourbillon limited edition celebrating the beginning of the Manufacture’s long-term collaboration with Marvel Entertainment. This dedicated exhibit immerses visitors in an interactive environment of sound and light and takes them behind the scenes of the enduring friendship between François-Henry Bennahmias and Marvel Cinematic Universe Avenger Don Cheadle that sparked the beginning of the collaboration. An immersive paper forest inspired by the Wakandan landscape completes the experience.

The exhibition scenography combines interactivity with cross-disciplinarity to bring visitors closer to the roots of Audemars Piguet’s relationships. Guests are given an active role in triggering each friendship story, be it by operating a music box, demonstrating their golf skills or putting their culinary talents to the test.

An interactive photo booth concluding the visit shines the spotlight on visitors, inviting them to contribute to Audemars Piguet’s family album. The exhibition is open until December 17th 2021.

June 10, 2021