News 
With the introduction of the Submersible eLAB-ID, the watch with the highest percentage of recycled-based material ever made, Panerai is poised to lead a movement toward more environmentally responsible watch manufacturing.
This creation is an unprecedented achievement in the history of the watch industry. A total of 98.6% of its weight comes from materials incorporating a high rate of recycled elements. Its case, sandwich dial and bridges are composed of EcoTitanium, a titanium alloy that is a lightweight aerospace-grade metal made of more than 80% pure recycled content. Submersible eLAB-IDis the first watch to use 100% recycled Super-LumiNova on its dial and hands and 100% recycled silicon for its movement escapement. Both are obtained through dedicated, small-scale recycling processes that reuse raw material waste. From the sapphire crystal to the gold hands, most of the major components contain recycled-based material.
Sourcing the recycled materials needed to build a watch from scratch required Panerai to establish a new supply chain. To realise the ambitious scope of this project, Panerai challenged partners and suppliers from the watch industry and categories as diverse as aerospace and automobiles, to embark on a journey of experimentation and exploration. Many of them had never worked with such high levels of recycled content before but did so to help bring the watch concept to life.
“We will be very happy if all our peers in Switzerland and around the world get in touch with the same suppliers to use the same materials”, said brand CEO Jean-Marc Pontroué. Panerai invites collaboration with other brands or partners eager to work toward creating a more sustainable future based on a circular use of natural resources.
May 27, 2021