Collaboration between Audemars Piguet and Marvel

Inspired by historical character watches, including some of Gérald Genta’s timepieces from the 1980s, Audemars Piguet wanted to pay tribute to the next generation of inspirational Super Heroes and chose to focus on the powerful Marvel Universe.

Chief Executive Officer François-Henry Bennahmias’ long-lasting friendship with Marvel Cinematic Universe Avenger Don Cheadle, who portrays Marvel’s War Machine, sparked the beginning of this partnership in 2017 – a dream come true for François-Henry Bennahmias who first aspired to collaborate with Marvel over 15 years ago.

The partnership with Marvel is the latest example of how Audemars Piguet continuously looks beyond Haute Horlogerie for inspiration, notably in the realms of pop culture and the entertainment industry.

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over 80 years.

Audemars Piguet has formed a long-term joint-collaboration with First Book and Ashoka, two non-profit organisations, to correspond with the launch of the Marvel collaboration. Together, First Book, Ashoka and Audemars Piguet will establish a programme wherein students will be given the resources to drive change in their communities.

First Book was founded in 1992 and its work is rooted in diversity, inclusion and partnership. Its mission is to remove barriers to education for children in need so every child has the chance to learn. Established in 1980, Ashoka identifies and supports the world’s leading social entrepreneurs, learns from the patterns in their innovations and mobilises a global community that embraces these new frameworks to build a world wherein “everyone is a changemaker.” Alongside Audemars Piguet, Ashoka’s team will team up with an initial group of approximately 17,000 First Book educators working with children, ages 10-18, in low-income communities. The resulting programme is expected to reach 500,000 students in the United States at the outset, with the aim of extending internationally in the years to come.

May 06, 2021