Rado partners with Marina Hoermanseder

The designer developed her eponymous label in Berlin in 2013. Her bold and innovative work combines craftsmanship and eccentric designs, while remaining elegant.

The new and stylish 37mm timepiece features some of Marina’s signature elements, such as her trademark buckle and leather strap in expressive and exuberant pink, with a matching cylindrical watch case adorned with the Marina Hoermanseder logo. The watch is at once graceful and powerfully feminine, marked with Marina’s all-inclusive, daring creativity that has charmed many top celebrities, from Lady Gaga to Paris Hilton. Additionally, the new timepiece is a marvellous occasion to show the brand’s own long-term watchmaking artfulness, with exquisite details such as the rose-gold-coloured elements in the hands, indices and case.

Respecting women’s preference for a range of choices, the new Rado is delivered with three watch straps, in pink, black and an original, extra-long version, also pink, meant to go twice around the wrist. This smart arrangement allows the watch and MH buckle to end up on the same side of the wearer’s arm, a neat and playful touch. The straps are all equipped with EasyClip fittings enabling quick and smooth change, in harmony with the wearer’s predisposition or mood of the moment.

April 15, 2021