Swatch Mickey Mouse by Keith Haring

The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980s New York social activist and pop-artist, renowned for his revolutionary and provocative graffiti-esque pictograms, lines and symbols.

The result is a Swatch collection featuring Disney’s Mickey Mouse reimagined by the late artist’s signature aesthetic, vibrant energy and colors.

Legend has it that the street art pioneer always wanted to work for Disney, and somewhere along the way, he decided to take matters into his own hands with Mickey Mouse featuring as a recurring figure in his work. The first being in 1986 when the artist designed four Swatch watches before opening his infamous Pop Shop on Lafayette Street in downtown New York. The designs were then sold in his store in a limited edition and remain some of the most collectible Swatch watches today.

January 28, 2021