New Cartier campaign

Through it, Cartier extends an invitation to (re)discover the diversity of its iconic collections – Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu – through a series of images. They reflect Cartier’s stringent standards and design vision that have led the Maison to the constant quest for the perfect form based on pure design, accurate shape, ideally balanced proportions and precious details.

By bringing these collections together for the first time, this campaign pays tribute to the lines, which are powerful, clean and precise, like those of a designer, born from a vision and an intention. Thus, it raises design to the rank of culture, by creating objects that remain desirable over time.

The campaign alternates between featuring all the collections and each one individually. It was unveiled in early January through the international press, on the company’s social media platforms as well as on the cartier.com website. In doing so, the Maison continues to keep the history of these pieces alive. The remarkable pure designs make it a unique collection.

January 28, 2021