Watches and Wonders 100% digital in 2021

In view of the ongoing Covid-19 pandemic, the Exhibitor Committee has decided to cancel the physical Salon that would have been held at Palexpo from April 7th to 13th 2021.

The decision, taken in close consultation with the principal stakeholders, is seen as the most responsible course of action, given the current health crisis and uncertainties as to how the situation may evolve.

In order to ensure business continuity, the decision has also been taken to ramp up the fair’s digital component and roll out an upgraded version of the watchesandwonders.com platform that was successfully introduced in April this year.

Designed to encourage communication and facilitate networking, this interactive experience will enable professionals – media, retailers and exhibiting brands’ clients – to discover the new releases for 2021. Additional services and features will be introduced, including live chats and streaming, so that the event can be enjoyed all over the world.

This all-digital event will demonstrate an open and cohesive mindset. All the brands taking part in Watches and Wonders Geneva will be present online in April 2021. Furthermore, the Exhibitor Committee wishes to invite other brands to join this digital edition – making it the number-one event for watchmaking in 2021 – where up to 50 of the industry’s representative names will present their latest creations, expertise and unique identity.

The 2022 physical Salon will welcome more major players upholding shared values and a common vision, in line with modalities set out by the Exhibitor Committee.

The participating brands are: A. Lange & Söhne, Armin Strom, Arnold & Son, Baume & Mercier, Bovet 1822, Cartier, Chanel, Chopard, Fabergé, Ferdinand Berthoud, Girard-Perregaux, Grönefeld, H. Moser & Cie, Hermès, HYT, IWC Schaffhausen, Jaeger-LeCoultre, Laurent Ferrier, MB&F, Montblanc, Officine Panerai, Parmigiani, Patek Philippe, Piaget, Purnell, Rebellion Timepieces, Ressence, Rolex, Roger Dubuis, Rudis Sylva, Speake-Marin, Tudor, Ulysse Nardin and Vacheron Constantin.

November 26, 2020