News 
Driven by the desire to share its passion for watchmaking with a wider audience, Jaeger-LeCoultre announces the opening of “Atelier d’Antoine”, a new initiative that gives watch collectors, enthusiasts and members of the general public the opportunity to immerse themselves in the world of fine watchmaking as never before.
Named after the Maison’s founder, Antoine LeCoultre, “Atelier d’Antoine” will stage a variety of educational programmes that combine academic instruction and practical activities, guided by experts from within the Manufacture.
The hub of “Atelier d’Antoine” is a newly developed space within the original, historic Manufacture building in Le Sentier, which has been specially designed for this purpose. In future, there are plans to open physical outposts of the Atelier in flagship boutiques in key international locations, as well as to offer the programme through digital channels.
“Atelier d’Antoine” will initially offer two different types of themed programme: Discovery Workshops and Manufacture Visits. At a later date, will also hold Masterclasses. All these opportunities will be unforgettable experiences for those wishing to learn more about what goes into making a fine mechanical watch.
November 05, 2020