The M-Watch Mondaine is 35 years young

On February 23rd 1983, meaning 35 years ago, the M-Watch Mondaine brand was born.

By imagining watches that appeal as much by their Swiss quality as by their affordable price, Erwin Bernheim, at the helm of Mondaine Watch Ltd, and his son Ronnie, succeeded in creating the watch industry “Volkswagen”, a dream they had been nurturing for several decades already. Thirty-five years later, the watch brand has diversified while asserting its local origin.

Combine a light dial with a sturdy strap and you get a watch predestined for daily use. Add an aesthetically pleasing overall design and you have got yourself a winner! The first collection launched by M-Watch Mondaine in 1983 was its Maxi collection. It was so successful that the watches developed over the past 35 years have seen no noteworthy changes. Their timeless design has become a true classic.

March 29, 2018