News 
Last April, TAG Heuer had the immense honour to be chosen by the Premier League as the official time keeper and watch of the famous English football league.
Premier League matches are the most widely watched across the world. The league consists of twenty clubs all of whose matches will now be timed by TAG Heuer both on English pitches and in the 190 different countries to which the games are broadcast.
This is a comprehensive partnership for the Swiss watch brand: on the pitch, the fourth officials’ boards are now shaped like a TAG Heuer Carrera watch. Referees have already started to wear the TAG Heuer Connected smart watch, which provides them with assistance via their own dedicated and exclusive application. The deal is completed by the TAG Heuer logo which is displayed on-screen during TV broadcasts, not to mention all the activities on-site with customers, and the famous Pressure Test competitions which have proved such a big hit with fans.
Today, TAG Heuer unveils the very first special edition Premier League watch. Naturally, a sports model - a 43 mm Aquaracer - has been chosen to bear the colours of the English league. At its heart beats the Calibre 5 mechanical movement. Made from steel, it boasts an attractive black ceramic bezel, specially designed for this football-themed watch. The 45-minute numerals for each period of half-time are lacquered white and the 15 minutes of extra time are lacquered red.
The anthracite grey dial with its sunray effect is particularly elegant. It features the new Premier League lion logo at 9 o’clock, stamped in white. The Match Timer inscription in the centre is another nod to this watch’s footballing pedigree.
November 24, 2016