News 
Helvetica Brands Group SA - which is active in the fields of cutlery, watchmaking and luggage - has now acquired a new investor. On
7 November, the Zurich company FIDES Business Partner joined the Board of Directors and became the majority shareholder.
Installing more machinery and increasing production capacities for the famous Swiza Swiss knife, thanks in particular to the recruitment of qualified labour in the region, are just two of the brand’s priorities. In parallel with the operational strengthening of the headquarters, Helvetica Brands plans to consolidate its strategy of opening up new markets with Asia as the main target for 2017.
The company wishes to acquire the resources needed to achieve its ambitions and will be investing in research and development of its products to respond to the specific demands of the different markets which it serves. The creation of a strong R&D Department is a key component of the new strategy.
Headquartered in Switzerland with branch establishments in Austria and India, FIDES Business Partner is an investment company which pursues a long-term value creation strategy by acquiring participations in medium-sized enterprises. Its contribution takes the shape of capital and assistance with organisational and operational solutions enabling Helvetica Brands to count on an experienced partner to hit its growth targets.
November 24, 2016