TAG Heuer pays tribute to Muhammad Ali

Muhammad Ali is responsible for some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medallist at the 1960 Rome Olympics, Ali remains one of the most recognizable men in history.

His incomparable work ethic, revolutionary techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that was Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s "Sportsman of the Century", GQ’s "Athlete of the Century", was a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom, and the Amnesty International Lifetime Achievement Award.

To celebrate the GOAT - "Greatest Of All Time"- a charity event was held at the famous Gleason’s Gym in Dumbo, Brooklyn where Muhammad Ali trained. The event was hosted by TAG Heuer and Muhammad Ali Enterprises, with all proceeds going to The Muhammad Ali Center.

The honorary event was attended by his wife Lonnie Ali, Muhammad Ali’s past opponents including George Chuvalo and Earnie Shavers, boxers whose careers were inspired by him such as Evander Holyfield, Roberto Durán, and Julio César Chávez.

A commemorative unique timepiece made of gold was presented by The Muhammad Ali Center (Louisville, Kentucky), with a pair of Muhammad Ali-autographed boxing gloves, a commemorative medal, and certificates of authenticity, all stored in a custom studded leather case made in Switzerland for the occasion.

The unique timepiece, created by TAG Heuer, was inspired by the famous Ring-Master stopwatch introduced in 1957 and now on display in the TAG Heuer museum. The Ring-Master was equipped with seven rings, each one featuring a different scale, including one for boxing.
The watch was auctioned with all proceeds going to The Muhammad Ali Center.

November 03, 2016