Zenith rides with the "Distinguished Gentleman's Ride"

Fifty motorcyclists donned tweed and cravats to parade through the city of Basel at the controls of their classic machines. In a convivial atmosphere, Aldo Magada, CEO of Zenith, and Mark Hawwa, founder of the American organisation, cut fine figures on their elegant and stylish mounts.

Each year this international one-day event brings together enthusiasts of old motorcycles to raise funds for research into prostate cancer. In 2015, more than 60,000 motorbike devotees took part in the event in 451 cities and 79 countries, raising more than five million dollars.

April 07, 2016