Partnership with the Bürgenstock Resort Lake Lucerne

Since 1873, the Bürgenstock, which offers breathtaking views of Lake Lucerne, has been a tourist hot spot. Whether for relaxation or sport - tennis, golf, curling, hiking and cycling - holidaymakers on the summit are spoilt for choice in terms of activities. Eminent personalities from the economic, political and show business worlds have lived there, for example Charlie Chaplin, Kofi Annan and Sophia Loren. Audrey Hepburn even got married in the local church.

The Katara Hospitality group, which recently renovated the Royal Savoy and Schweizerhof hotels in Lausanne and Berne respectively, has taken on the task of restoring old buildings and constructing new facilities. The huge hotel complex will consist of thirty buildings, including the Bürgenstock Hotel, the Palace Hotel and the Waldhotel, a clinic specialising in postoperative treatments and fitness regimes. In total, 383 rooms and suites will be offered (766 beds), as well as a 10,000 m² Alpine Spa - the largest spa in Europe - and a conference centre with a floor space of more than 4,000 square metres. Sixty-eight suites-residences, twelve restaurants, bars, lounges and a host of leisure activities will complete the offer. This popular tourist destination will be enhanced by a large number of shops to suit all budgets. With its stable of eighteen watch brands, the Swatch Group will be present throughout the resort. It will have five watch and jewellery shops providing a total floor space of 670 m². In addition, 37 displays, placed at premium locations across the site, will present different products. The Swatch Group will also make available artworks from the Swatch Art Peace Hotel, the international artists’ residence in Shanghai. Depending on their nature, they will be exhibited indoors or outdoors. Furthermore, collaboration between the Bürgenstock Resort Lake Lucerne and the Swatch Group has been designed to be flexible and open, and may extend to other realms. For example, a watch with additional functions, or - to make the most of synergies - shared advertising initiatives.

The new Bürgenstock Resort Lake Lucerne hotel complex, costing an estimated 500 million Swiss francs to build, will be inaugurated in the summer of 2017.

March 31, 2016