News 
TAG Heuer skis, a first for the watchmaker! On 25 November, the La Chaux-de-Fonds brand sealed a new partnership with sports equipment manufacturer Stöckli, based in Malters.
Together they will market skis bearing the brand’s name. As an ambassador of Swiss heritage around the world, TAG Heuer is an ardent defender of Swiss values, not least of which is its love of the mountains. Nor is the world of skiing a new departure for the brand, since it was for many years the timekeeper of the Ski World Cup and has maintained links with the sport since the 1980s.
TAG Heuer Laser SC skis are designed to guarantee stability of performance, be it on hard or powder snow, or on short or long curves. With their high-tech characteristics, they also offer the advantage of being hand-finished. They will go on sale in more than thirty of the brand’s boutiques, including those in Geneva, Zermatt and Lucerne.
December 03, 2015