News 
Baume & Mercier watches have long celebrated the unforgettable moments in life. Graduating is one of them; a key moment that symbolizes the first of many successes.
The brand support for the world’s leading colleges and universities began in Switzerland in 2014, with the Zurich Academy of Applied Sciences in Business Administration (HWZ) and the prestigious Lausanne Hotel School (EHL), where a watchmaking class was organised to accompany a conference given by Alain Zimmermann, CEO of Baume & Mercier, on the luxury market and world of watchmaking. In 2015, celebratory events are also planned at the London Business School in partnership with the School’s Student Association, Hong Kong UST (rank #1 MBA in Asia), and the American University in Dubai. Two conferences will also be chaired by Alain Zimmermann at the most illustrious business school in Italy, Bocconi.
Finally, a Watch Design Contest will be launched in cooperation with the University of Bologna, Europe’s oldest university. This collaboration with colleges will continue during 2015 and beyond, with other renowned schools in the United States, Europe, Asia, and the Middle East.
June 04, 2015