News Since 1998, Chopard has been enjoying a true romance with the Cannes Film Festival. Annually making the Palme d’Or in its workshops, adorning stars for the famous «mounting the steps» ritual, rewarding up-and-coming actors, and organising some of the hottest-ticket evening events of the festival fortnight, Chopard has become an iconic figure in the major international rendez-vous of cinema and glamour.
For this 67th edition, the legendary the Palme d’Or hand-crafted in the Chopard workshops took on an unprecedented glow, since it is made for the very first time in «Fairmined» certified gold, meaning ethical gold extracted in full respect of the rules of economic, social and environmental development.
In keeping with the theme Chopard has chosen this year for all its activities in Cannes, the photographic exhibition «Backstage at Cinecittà» revealed a few secrets behind the films produced in the legendary Rome-based studios and told the story of its era. On show throughout the Festival in the Chopard Rooftop located on the top floor of the Martinez Hotel, these snapshots from film shoots revealed the light-hearted atmosphere and creative brilliance of the 1960s, along with the incomparably chic and sensual aura of the glamorous stars of those times.
Chopard loves actresses. It was with them in mind that Caroline Scheufele created the first Haute Joaillerie Red Carpet collection in 2007. Ever since it has become a yearly tradition for Chopard to unveil the latest additions to this collection at the Cannes Film Festival. These one-of-a-kind models, crafted in the jeweller’s workshops, adorned stars each evening during the famous «mounting the steps» ritual. This year, in honour of the 67th edition of the festival, 67 creations inspired by the charisma and the voluptuous beauty of the actresses of Cinecittà were unveiled.
Majestically perched above the Croisette, the top floor of the Martinez Hotel was once again be home to the Chopard Rooftop during the Festival. Throughout the entire fortnight, this exclusive and elegant venue hosted a number of celebrities within an exceptional setting: a luminous suite leading out to a large terrace with a spectacular view over Cannes and the Palais des Festivals. This destination is strongly associated with the festival while also enabling visitors to escape for a while from the fast paced nature of the event. It offers a unique and luxurious atmosphere, as well as unexpected encounters and a chance to savour the true magic of the Festival.
May 22, 2014
