At the beginning of Mai, LVMH announced the appointment of Aldo Magada as President and CEO of Zenith. He will take up his new duties on July 1st, 2014.
Aldo Magada, a Swiss citizen born in 1958, is married, and has two children. He grew up in Switzerland and graduated from the University of Lausanne in 1981 and from the University of La Jolla in San Diego (California) in 1982. He started his career in sales at Vifor, a para-pharmaceutical company.
In 1984, Aldo joined the watches industry at Swatch and then held positions with increasing responsibilities for Piaget and Omega where he was Product Director and Marketing Director alongside Jean-Claude Biver between 1994 and 1998. In 2000, he became President of Gucci Time Pieces. Between 2002 and 2009, he led Technomarine, Reuge and Badollet, before founding a consulting firm, earning recognition and trust of numerous key players in the watches industry. Since 2010, he has been International Sales & Business Development Director at Breitling.
May 07, 2014