Elie Bernheim, grandson of the founder of the watch brand, takes over the reins from his father Olivier, and leads the family company. He was named as CEO on 8 April. This act sets the stamp of the third generation at the head of the watch company founded in 1976 by Raymond Weil.
Elie Bernheim joined the company in 2006 after graduating from the prestigious Hospitality Management School of Lausanne. With expertise in watchmaking, marketing and company management, he was in charge of the development and optimization of the global strategy for Raymond Weil during recent years. In parallel with his in-depth product knowledge and expertise, he will remain the head of Raymond Weil’s marketing department.
Olivier Bernheim will remain President of the Board of Directors and company consultant.
April 24, 2014