News In March, Maurice Lacroix announced a three-year partnership with FC Barcelona as Official Watch Partner. Through this outstanding partnership, FC Barcelona and Maurice Lacroix aim to remain close to their fans, speak the same language, and offer every one of them a high-quality Swiss luxury product. An affordable «fan’s watch» will provide an entry-level opportunity for Swiss timepiece ownership. For lovers of mechanical timepieces or for those wishing to make the big jump, a stunning «player’s watch» and a sophisticated «executive» model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.
Within Europe’s biggest stadium, the partnership will be communicated through an array of impressive assets such as the 4th referee LCD screen, giant brand's clocks and an exclusive presence in all VIP areas of Camp Nou.
April 01, 2014
