Second to the Stanley Cup, the Spengler Cup is the most important tournament held every year in Europe. During the Swiss National League Christmas break, the Davos ice rink plays host to some of the most popular players from the world’s top teams such as HC Davos, Genève Servette, Team Canada or CSKA Moscow, as well as 80,000 hockey-mad spectators. Graham decided to join forces and take a trip into the Spengler Cup’s history and the legendary festive and convivial atmosphere surrounding the event by becoming its Official timing partner.
Beyond Swiss national borders, the USA is undeniably the nation of ice-hockey. That’s why Graham takes this opportunity to jointly announce its continuing partnership with the NHL championship runners-up in 2013 and the 2012 Stanley Cup winners, the Los Angeles Kings. The brand is proud to be, for the second successive year, the official timing partner of this prestigious ice-hockey team.
October 29, 2013