News For the fisrt time, Longines was the Official Watch and Timekeeper of the Hampton Classic Horse Show. The brand presented top riders with elegant timepieces for the 38th year of world-class equestrian competition in Bridgehampton, New York, from August 25 to September 1.
Earlier this year, Longines entered into a long-term partnership with the International Equestrian Federation (FEI) that involves a number of major rights packages and official timekeeper designations. A key element of its partnership with the FEI is a significant investment by the brand in the development of cutting-edge timekeeping and data-handling services, specifically for equestrian sport. The development of these services will be for multimedia applications, giant screens, scoreboards, and for broadcasters as part of the presentation of FEI events around the world.
September 23, 2013
