News Audemars Piguet launched its new global advertising campaign dedicated to women. It features images of supermodel Anouck Lepère and introduces a new brand line: «There are exceptions to every rule», reflecting the spirit of independence cherished by Audemars Piguet. It is the complementary feminine interpretation of the brand campaign launched last year featuring the tag line: «To break the rules you must first master them». The brand has been developing timepieces and movements dedicated to women since 1883, and has consistently treated women to exceptional creations designed to mirror their attitude and femininity.
September 23, 2013
