News After unveiling its new stand at Baselworld, for its 125th anniversary Certina is treating itself to a whole new image. The brand now has a new logo which has switched from red to green and features graphics that have always decorated the dials of its collections. Added to this is the turtle symbol, used previously in the 1960s on the DS-1 and DS-2 and now visible on all case-backs; stamped on certain sports watches, engraved on others.
In a further innovation, the abbreviation «DS» is taken back in the logo. The «Double Security» system, which referred originally to the shockproof and water-resistance system, now includes scratchproof qualities (thanks to an ultra-thick sapphire crystal). This concept is applied to all the brand’s timepieces.
June 19, 2013
