News JeanRichard has become the «Official timepiece» of the famous rowing race, which this year took place on 31 March 2013. This partnership is rooted in common values, like team spirit, endurance, passion, and in particular the art of life.
The Oxford Cambridge Boat Race was founded in 1829 by two friends and students at the respective universities. It has risen to become one of the oldest sports events in the world – and one of the most revered traditions in Great Britain. It has been held annually since 1856, with an exception during the two World Wars. Nowadays it attracts over 250,000 spectators on site and is watched by about 7.5 million BBC television viewers. And that does not include the international viewership from the broadcasting in over 200 countries throughout the world.
The Oxford & Cambridge Boat Race – known as The BNY Mellon Boat Race after its main sponsor – is played out on a 6.8-kilometre stretch on the Thames River between Putney and Mortlake to the west of the centre of London. It requires outstanding athletic form and great commitment from the participants. The crews are selected from students at the two universities. They train intensely for over six months, while at the same time pursuing their studies full time. Tradition has it that the loser of the previous year’s event has to go to the winner to throw down the gauntlet.
April 08, 2013
